Screens

Five tall frames are not five posters. They are a short sequence in which each new view should answer a question raised by the last.

The first two frames do the heavy lifting

Assume the reader will see only the opening pair. The first should make the purpose legible; the second should make it credible. Saving the basic explanation for frame four is asking for a swipe you have not earned.

Let the headline and the screen disagree usefully

The headline names the benefit. The slice of interface shows the mechanism. Repeating the same sentence inside both wastes a small canvas. Cropping can bring the useful detail closer without pretending the whole interface fits at once.

A sequence for Steepwell

1. The promise: tea timed to the leaf.
2. The choice: what is in the pot.
3. The feature: a ring rather than a clock.
4. The nudge: a quiet reminder.
5. The habit: the same cup tomorrow.

Steepwell is invented, so these frames demonstrate a visual idea rather than document a product. Walk the five frames.